Marketing Essay Example | Topics and Well Written Essays - 1000 words - 15

Marketing - Essay ExampleJust low fares would not attract the required guest level, and so value for money is another objective of southwestern United States Airlines. So though the service offered is a no frills one, Southwest Airlines has targeted excellence in client service to provide an extra boost to the value of the service. This has paid rich dividends, as can be seen from the accolades that Southwest Airlines has received consistently received, and is the only seam enterprise in its sector of industry to do so. The Fortune magazine in its annual ratings has consistently placed Southwest Airlines among the most admired companies in the United States of America.In essence it is the understanding, and utilization of the human asset in an organization that provides the capacity to an organization to maintain low cost levels in its operation. This factor in of this strength of the human asset in Southwest Airlines enables it not just to maintain low cost levels, but also to m eet the challenges that come with untoward times. Southwest Airlines has employee strength of approximately thirty-two thousand, and in keeping with the philosophy of their founder Kelleher, remain an asset that is accorded the highest priority. Kelleher believed that a high employee morale, reduces employee turnover, and that helps to maintain low costs. The employees of Southwest Airlines enjoy facilities of profit sharing and stock purchases, and are encouraged to make the working environment more pleasurable. The result of these actions could be seen in the aftermath of the phratry 2001, when the airline industry went through a crisis. The support of the employees enabled Southwest Airlines to be the only airline that did not cut the number of its flights and lay-off employees, and surprisingly offer degrade fares too, despite the sharp drop in passenger traffic. By November of that year, while the airline industry reported a drop of sixteen percent in comparison to the previ ous year,