Robbinsdale Hospital Marketing Communication

Advertising is a vital element in the running of any organization. Through effective communication, the target population learns about the existence and benefits of a particular product. There are several communication methods that can be used to awaken consumers’ desire in certain products.Advertising We will write a custom essay sample on Robbinsdale Hospital Marketing Communication specifically for you for only $16.05 $11/page Learn More These methods can be classified as rational logic or emotional appeal depending on how they capture the attention of consumers (Belch, 2009). The choice between the two approaches depends on the type of items being marketed and the nature of the market (Belch, 2009). This paper discusses the choice of marketing communication that is appropriate for Robbinsdale Hospital. Robbinsdale hospital specializes in treating children found to have serious complications after delivery. The hospital competes with five other hospitals in the same city. Out of the six hospitals, only two have intensive care units. Robbinsdale is one of the two facilities having ICU. Each of these hospitals struggle to find a fair share of the market. In advertisement, rational logic highlights the special features of the items being marketed (Belch, 2009). Belch (2009) notes that rational approach concentrates on demonstrating the best features of the items being marketed. Statistics can be used to convince the target population regarding the viability of the items. In the case of a hospital, rational logic assures potential clients that the facility in question is the safest place to look for healing (Candace, 2013). An advertisement can demonstrate that the hospital has the best doctors and modern facilities to handle emergencies. Statistics can also be used to show that the hospital has recorded the best outcomes in the past (Candace, 2013). Rational advertisement is supposed to be factual and informative (Candace, 2 013). The highlighted features are supposed to make it obvious that Robbinsdale offers more superior services than the competitors. Therefore, the designer should have good knowledge of the hospital’s competitors and their marketing strategies (Candace, 2013). Through rational marketing, the two hospitals with ICU facilities can easily out-competitive other hospitals. However, they will still have each other to content with. In this case, emotional appeal can make the difference. In advertisement, emotional communication targets people’s feelings (Leonidou, 2009). This approach is good at enlisting unconscious attention from the target group (Leonidou, 2009). Emotional appeal can be very productive in a hospital case because of the nature of services offered.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Anyone looking for hospital services is likely to be experiencing psycholo gical torture (Candace, 2013). A hospital advertisement that carries some sense of care, affection and sympathy is likely to enlist emotions among the target group. The hospital should appear to be concerned about saving more lives rather than having more clients (Candace, 2013). Emotional approach is appropriate because it also reduces sensitivity to pricing (Candace, 2013). This discussion, therefore, means that a combination of rational logic and emotional appeal is appropriate for Robbinsdale hospital. In conclusion, deciding the type of appeal to use in advertisement depends on the target population, nature of items being marketed and the existing competition. Although there are instances where either rational or emotional appeal can do well, a combination of the two gives the best results. In this case, Robbinsdale hospital will do better with a combination of rational and emotional appeals. Rational appeal gives facts and statistics regarding prognosis while emotional appeal shows some sense of care, sympathy and affection to the affected people (Candale, 2013). References Belch, G. (2009). Advertising and promotion: Marketing Communications Journal. 7(3). 11-15. Candace Q. (2013). Emotional v. rational: Journal of Healthcare Advertising. 4(1):1-6. Leonidou, L. C. (2009). Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences. Journal of Promotion Management 15 (4), 522-546.Advertising We will write a custom essay sample on Robbinsdale Hospital Marketing Communication specifically for you for only $16.05 $11/page Learn More This essay on Robbinsdale Hospital Marketing Communication was written and submitted by user Georgia Sykes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to get the best severance package

How to get the best severance package So†¦it happened. You’ve gotten the bad news that you’re fired, or laid off. It may feel like the world is ending- or you may just feel shock. Whatever you’re feeling, the fact remains the same: you’re leaving your job, and not by your own choice. While you do need to embrace that reality, you don’t necessarily have to take the severance package that was initially offered to you. When the worst happens, take these considerations into account to see if you can improve your severance.Talk to a lawyer.An employment attorney can help you navigate the waters after you’ve been terminated, particularly if you feel like you weren’t fired for proper cause or you were marched out of the office quickly without the chance to take stock of the situation. This doesn’t mean â€Å"sue the bastards,† but it does mean you should get a professional’s advice on whether you do have grounds for a potential suit. An attorney can also help you figure out if you have any wiggle room for negotiation.Negotiate yourself.Even if you do have an attorney, it’s usually the best course to do the negotiating yourself (unless you are likely to file a lawsuit- then it’s best to have your attorney either present or speaking on your behalf). Having someone negotiate for you can escalate the tension, so be careful to keep the tone civil if you’re hoping to get a better deal.Ask for more.At this point, you have little to lose, so you should request a higher severance payment. You should definitely be realistic- the payment is unlikely to double or triple from an initial offer, but you may be able to negotiate a lump sum payment vs. continued salary or an increase in the total payment.Nail down insurance information.One of the trickiest parts of unemployment can be insurance coverage, especially if you’re used to having solid coverage through your job. The Consolidated Omnibus Budget Reconciliation Ac t of 1995 (a.k.a. COBRA) means you can likely continue your insurance coverage for up to 18 months, but at your own expense. If coverage is a concern, this is a point to raise with the company. You may be able to get the company to keep paying for your insurance for a period of time after you leave.Ask about unused benefits.Some companies may offer a check in exchange for unused vacation or personal time, so be sure to see what’s on the table and fully understand what your company’s policies are on that front.Be clear on what’s in the severance agreement.Always, always, always read the fine print. Some severance agreements contain â€Å"non-compete† language, which limits your ability to go work for a competitive company. Others contain a non-disparagement clause, which means you may have to forfeit your total severance package if you’re busted saying anything negative about the company after you leave (even if it’s true). Make sure you unde rstand what the conditions are if you accept the severance package.Once you get the bad news, the important thing is†¦don’t panic. Or if you do panic, try to get it out of your system and then settle in for the next phase of talking through the logistics of your leaving. Just like negotiating a salary, you may have the chance to improve your package- if you ask for it.

Drinking under the influence Essay Example | Topics and Well Written Essays - 1000 words

Drinking under the influence - Essay Example I have had to deal with not sleeping at night after becoming aware of who I hurt in the process and be able to live a new life, so that I am conscious of what I do and not to hurt others in the process. This has been a new learning experience for me. Visualizing those bodies at the morgue made me realize the loss of those families, their pain, and their hatred towards people like me (well deserved). I have learned quite a lesson which is (although I would have preferred not to have learned it this way), DO NOT DRINK AND DRIVE. I have referred to the death victims, but, what about those that suffer physical harm and are incapacitated for life? If I cannot sleep with comfort now, I can not imagine what would have been of me if someone’s life would be hindered in such a way that they could not resume their life according to their prior dreams. I wholeheartedly, recommend to anyone that if they drink and drive, to go see people that are in charge of DUI and MADD and learn of what people’s responsibilities are and what you have to go through. It is not a pretty sight and hopefully you will be dissuaded from drinking and driving. Talking with them will give insights to know: what is expected of you; how you should act responsibly; how to consider the possible consequences of your actions; and, that drinking and driving do not go hand-in-hand. Avoid a disaster in your life. Be well and learn from my experiences. There is no reason why you should have to go through these awful experiences. Just as a dear friend of mine once said, â€Å"You do not have to have cancer to know that it is

Nursing managemnt Assignment Example | Topics and Well Written Essays - 500 words

Nursing managemnt - Assignment Example 58). As a health professional, nurses often find themselves in an ethical dilemma when administering these palliative interventions; thus, authors of the article define and differentiate palliative sedation, voluntary euthanasia, and physician-assisted death. According to Parker, Paine & Parker (2011), palliative interventions differ only in terms of the actor’s identity as palliative sedation administer sedatives to relieve intractable pain and other distressing symptoms that often accompany later stages of a terminal illness, physician-assisted death prescribes barbiturate at a dose that enables patient to immediately terminate his/her own life when he/she chooses to ingest it, and voluntary euthanasia entails an affirmative act of one person to bring about the death of another (p. 59). Differences between the palliative interventions were clearly addressed but not the boundaries between law and bioethics which has caused ambivalence among health care providers, particularly nur ses. The law grounds palliative interventions to the patient’s right to autonomy but the ethical distinction between affirmative interventions and passive decisions opposes the general application. Meanwhile, bioethics justify palliative interventions in terms of double-effect but some state laws limit application because palliative interventions might be considered as homicide subject to criminal prosecution. In line with this, commentators proposed the development of clinical guidelines that are susceptible to universal population to enhance critical thinking and analysis of nurses in palliative measures and to create a framework for a focused decision process, and should include: education of medical and nursing staff, a provision that limit and incorporate safeguards, implementation of palliative after consultation of the attending physician to the interdisciplinary team, establishment of an internal mechanism, and adopting sedation

Regional Economic Cooperation Essay Example for Free

Regional Economic Cooperation Essay One of the most important developments in the world trade system in the 1990s has been the emergence of regional cooperation. The end of the Cold War reduced political tensions between countries in Asia as well as globalizing production processes and increasing vertical integration. Cities like Bangkok, Kuala Lumpur, and Singapore have been lifting their populations out of poverty in part through cooperative arrangements with neighboring countries. Transnational economic zones have utilized the different endowments of the various countries of East Asia, exploiting cooperative trade and development opportunities. Transfer of technology and manufacturing between nations has allowed them to develop sequentially. Information technology has improved linkages between economies and put remote regions in contact with the world. The private sector provides capital for investment; the public sector provides infrastructure, fiscal incentives, and the administrative framework to attract industry. Regional cooperation is now considered the means of enhancing economic development and providing economic security within the regions. Trade among ASEAN members accounted for more than 23% of all trade by member nations in 1994, topping that of any of the groups major trading partners. Singapore has concentrated on becoming the technology center for Southeast Asia, sending labor-intensive operations to low-cost neighboring countries like Malaysia and Indonesia in special mutual cooperative trade and development arrangements known as growth triangles or growth polygons. The Southern Growth Triangle, also known as SIJORI (Singapore, the Johore state of Malaysia, and Riau Province of Indonesia), was formed in 1989 and covers a population of about 6 million people. It attracted $10 billion in private sector investments during its first five years. Such regional economic cooperation has occurred in other Asian regions as well, spurring economic development. Growth triangles are expected to be a continued driving force for growth in Asian economies throughout the 1990s. Four growth triangles have been established since 1989, involving parts of 11 countries. There are currently eight growth polygons in East and Southeast Asia, with additional triangles being planned. For example, Cambodia, Laos, Myanmar, Thailand, Vietnam, and Chinas Yunnan Province have been discussing ways to develop the Mekong area since 1992. Regional cooperation provides a competitive model to attract investment and technology. According to the secretary general of ASEAN, Ajit Singh, These growth areas will have to be flexible to change where necessary, innovative, and always attentive to the needs of the investors and the businessmen. They also have to be aware that they are competing with much larger countries such as China and India, whose capacities for attracting investors are much greater than their own (Kruger 1996, 17). Asian capital markets are now watching the global economy, and large companies recognize their need to be involved in this fastest growing region in the world. The growth triangles typically group remote regions of the nations involved in an effort to exploit complementary assets within the groupings. For example, the Tumen Delta triangle integrates the capital and technology of Japan and the Republic of Korea with the natural resources of Russia and North Korea (i. e. , the Peoples Democratic Republic of Korea) and the labor and agricultural resources of China. The governments of Brunei, East and West Kalimantan, and North Sulawesi of Indonesia; Sabah, Sarawak, and Labuan in Malaysia; and Mindanao and Palawan in the Philippines have given priority to expanding air and shipping routes within the East ASEAN Growth Area, another polygon. Where all parts of the polygon are at similar levels of development, growth is expected to be slower. Singapore has provided capital and technology for developments in Malaysia to support SIJORI. Thailand is expected to provide capital and experience in developing the Mekong polygon. It will encompass a population of over 400 million people offering low wages, rents, and land costs. The Southern China Growth Triangle The Southern China Growth area comprises Hong Kong, Taiwan, and the southern provinces of China (Thant et al. 1994). Because China lags behind Taiwan and Hong Kong considerably in economic development and has a very large population, growth in this triangle has enormous potential. Establishment of this triangle was spurred by market forces and private sector initiatives rather than by policy coordination among the countries. However, government policies have supported the economic links that were instituted. The PRCs economic reforms and open door policy initiated in 1978 laid the foundation for economic success in Guangdong and Fujian provinces. Establishment of Chinas first Special Economic Zone (SEZ) in 1980 provided for tax concessions, expanded land use rights, and simplified procedures for foreign investment. Policies for land use, finance, and trade were designed to reduce transaction costs and to provide greater access to the domestic as well as the world market. Policies formulated within the SEZs themselves have been even more liberal than those in other parts of the triangle. For China, the triangle has provided exports, foreign exchange, and employment as well as access to the larger global economy. Rapid economic growth and higher incomes have occurred in Guangdong and Fujian Provinces with materials and components from Taiwans manufacturing sectors and the support of Hong Kongs advanced services sector. Geographical proximity and common language are the most compelling factors for capital to move across the border from Hong Kong into Guangdong Province, or for investment to flow across the Formosa Strait from Taiwan to Fujian Province. Cantonese is a Chinese dialect spoken in both Hong Kong and Guangdong, while Fujianese is spoken in both Taiwan and Fujian. For Hong Kong and Taipei, the triangle has provided a means of implementing structural changes in manufacturing and export patterns at minimal cost. In spite of recent political posturing on the part of China, economic planners in Hong Kong and Taiwan are optimistic that economic logic will continue to drive regional integration. Low-Cost Sourcing As Japanese and U. S firms seek to reduce the cost of their latest innovations, they are outsourcing production to low-cost contract manufacturers. China has a growing number of low-cost parts and components suppliers. With a minimum of overhead and a large pool of low-cost labor in China, there is a growing list of high-quality vendors in China. The continuing miniaturization of products has lead to joint ventures with companies from Japan, the United States, Taiwan, Hong Kong, and other Asian countries. The success of these firms is dependent upon providing competitive value in a timely manner. Low-cost board assembly operations in China utilize the latest SMT equipment required by new computer and telecommunications products. Capital intensity will increase as IC packaging and SMT assembly operations are installed. In the 1980s, Korea and Taiwan provided the first step in the cost reduction chain by providing the most advanced process capabilities. Singapore and Malaysia became additional sources for contract manufacturing with the establishment of global vendors like SCI and Solectron. Today, further cost reduction is possible by moving production to lower cost regions like China and the Philippines. Wongs Electronics in Hong Kong provides a three-step process for cost reduction that includes low-cost labor, low-cost sourcing, and low-cost production designs. Hong Kong, Thailand, Malaysia, and China are considered the home of lowest-cost manufacturing competitors in the electronics industry today. They offer limited component technology or product design skills, but provide many low-cost suppliers of generic, low-technology components. Since low-cost manufacturing countries generally lack the technologies required to become industry leaders, they must follow the technology trends as quickly as possible. OEM competitors from Taiwan and Singapore are being forced to open branch plants in China or other Southeast Asian countries to produce the most labor-intensive, cost-driven products.

Perceptions of health, disability, illness and behaviour

Perceptions of health, disability, illness and behaviour PERCEPTIONS OF HEALTH, DISABILITY, ILLNESS AND BEHAVIOUR How health and social care users relate to the concepts of impairment and challenging behaviours Users of health and social care are usually in need of social care depending on the nature and intensity of their illness. Disabled individuals like Mr. Holland Park are why the importance of the underlying relationships between health, disability and illnesses must be understood and further develop strategies that will ensure better quality of life for him and other users alike. Severe medical conditions can result in limited access to proper healthcare; even as many in the general public have the misconception about how healthcare is received by individuals with disabilities. Recent laws and policies by the government like the Disability Discrimination Act, which covers all community health care services and hospitals compels service providers to make specific adjustments to healthcare practices, and also to ascertain the practicality of these adjustments is directed towards users with specific needs as is the case with Mr. Holland Park. Impact of past and present policies and legislations on available healthcare services Mr. Holland Park is currently a member of a family that cares for him for very much hence it is typical for other members of his family to worry about his wellbeing in any care home he lives in. In the past, legislations and social policies are developed in general terms that encompasses every health and social sector with policies affecting the general public and everyone residing within the United Kingdom. However, changes that been made over the years to suit specific aspects of the community, and precise laws are developed and others redefined to guarantee that every individual regardless of their medical condition, race, social class, religion or ethnicity receives the best care available. Mr. Holland Park is over a certain age and may be worried about being subjected to any kind of abuse or neglect due to his health. This is because the society may sometimes be unwelcoming to behaviours exhibited by individuals with certain illness, as some exhibit behaviours that may view as strange and unusual. This is why the legislations are defined in such a way that people, especially workers of care homes must abandon the general negative perceptions about disabled users, and commit only to the provision of suitable and adequate health care services to such individuals. The family of Mr. Holland Park will have nothing to worry about as every kind of misconception about any kind of illness will be overlooked and the best care made available for him in this care home or whichever one as the policies are well monitored and regular unannounced checks are done to certify adherence to these legislations. The promotion and protection of disability rights has been improved majorly in the United Kingdom, making the United Kingdom a pioneer in liaison of the United Nations Convention on the Rights of Persons with Disabilities (UNCRPD). Policies and Legislation in recent years Under the Disability Discrimination Act 1995 (DDA 1995), it is a violation of law to discriminate against disabled people in areas of including provision of services, employment, goods or facilities. Hence making it an obligation for service providers to ensure sensible modifications are made to engage disabled individuals in using their services. Consequent modifications were made via derivative legislations like Disability Discrimination Act 1995 (Amendment) Regulations 2003 through principal legislation like the Disability Discrimination Act 2005 and Special Educational Needs and Disability Act 2001. These acts made provision for a Disability Equality Duty making it a responsibility for public authorities to take passive roles in the promotion of fairness in treatment of disabled people. The Human Rights Act 1998 calls for the need for every public authority to operate in a way which is attuned with the rights put in place in the European Convention on Human Rights. Should public authorities fall short, affected individuals and their families are permitted to seek a judicial remedy. Public authorities include central social and health care homes, National Health Service (NHS) and their trusts, Government, and most providers of public services. In recent times, there is a more direct approach to the UK anti-discrimination legislation via the Equality Act 2010 which annulled and replaced the DDA in Great Britain alone. This Act not only encompasses the protection of disabled individuals from any kind of segregation, but also applied modifications to certain responsibilities of the public authorities regarding the participation of disabled individuals in policy decisions. The Equality 2025 was created in 2006 as a government has a themed goal ‘Improving the Life Chances of Disabled People’ with a year 2025 target for disabled individual living in Britain to the treated as equal members of the society and have full access to develop their quality of life. It is particularly designed to assist disabled people attain independent living by moving gradually towards individual budgets that will bring together various services they will be entitled to and giving them various choices over diverse support from either direct provision of services and/or money. HOW HEALTH AND SOCIAL CARE SERVICES SUPPORT INDIVIDUALS WITH SPECIFIC NEEDS Available care needs for Mr. Holland Park Mr. Holland Park being an elderly man in the early stages of dementia and additional visual and hearing disabilities means he will be needing special attention as his behaviours might sometimes be queer, and at other serious times sporadic and violent. The care home will be focused on providing assistance that will uphold his independence and therefore enable his stability whilst receiving dependable services that will suit his individual needs. Provision of audio-visual equipment will assist Mr. Holland Park to make the best of his little sight. This will be after a proper assessment has been carried out by professionals to determine the seriousness of his blindness. As he is also hearing impaired, it will be best to make sure that he moves around the care home safely by having rotational care staff check on his whereabouts on a regular basis and a log kept to this effect. Also, he will need to participate in regular activities to keep him in good spirit. Being partially deaf-blind can be challenging for Mr. Holland Park as he may sometimes feel less capable, it is the duty of our care home to ensure that he feels less challenged by engaging him in peer group activities that involves other service users. This way, he feels more active and energetic and he can take his mind off any heavy thought of being a burden to others. The most important factor to providing the best care services to Mr. Holland Park is that the care staffs will never regard his challenging behaviours as a form of challenge, but will work towards providing him with a comfortable lifestyle by ensuring his hygiene is well taken care of. Also, his laundry will be done for him and meals and drinks will be prepared as he wants it on a timely basis and he will have a variety of menu of choose from. Should he be entitled to any benefits, we will make it our duty to assist him in claiming these benefits for him and the family and provide any necessary references or letters to state that he is under our care. Available local services to support Mr. Holland Park and his family Disabled individuals like Mr. Holland Park with dementia care are eligible for Special Rehabilitation Services that are provided by Disability Service Teams via direct referrals from health care providers. He and his family will benefit from this service as it will help to develop his independence and quality of life. A register for blind and partially blind are kept by the local authority, for provision of further assistance with the Eye Care Trust, and Mr. Holland Park is entitled to receive subsidised and mostly free consultation and treatment, and extra support should he choose to register. The Alzheimer’s Society is an organisation that assists individuals with dementia (as is the case with Mr. Holland Park) and is supported by the National Health Service (NHS) and Community Care 1990, to assess his needs and provide certain services as required. His family will benefit from subsequent aids and care that will not affect their budget heavily. Powers of Attorney It is possible sometime in the future when Mr. Holland Park’s symptoms become very serious and he is unable to decide on his finances or medical treatment. It is best to make arrangements for this by drawing up different Lasting Powers of Attorney- the first to take care of financial decisions and the other to handle health and welfare decisions. Mr. Holland Park will need to appoint a trusted member of the family to act on his behalf should his disability get to this extent. You can find out more information about this, you can call AGE UK or Carers Direct. APPROACHES AND INTERVENTION STRATEGIES FOR INDIVIDUALS WITH SPECIFIC NEEDS Intervention strategies for Mr. Holland Park who is the early stages of dementia focuses primarily on tackling the cognitive symptoms that can lead to erratic behaviours. The effectiveness of these interventions will help to enhance his individual functioning and reduce stress, depression or agitation which is common in individuals experiencing disability. The best therapy applied to Mr. Holland Park and other service users alike was to promote his independence and this boosted his confidence and willingness not just to survive but to live an active daily life and make the best of his body. The promotion of independence will delay or change the later stages of dementia which is usually much harder to manage. Independence in Mr. Holland Park was encouraged by engaging him in reasonable activities up to any level he can tolerate. Also, a balance of maintained for him across personal care and productive leisure, while monitoring his tolerance level. Potential impact of emerging developments on service users with specific needs It is critical to access the needs and strengths of service users with specific needs to determine the effectiveness of interventions implemented. The best strategies are accessed through initial stages and the environment was considered to determine the continuity and they include: Effective communication: Communication strategies applied involved using non-verbal cues and language and sentence structure to integrate high level of individual comprehension and enhanced sensory abilities. Effective communication is essential to the provision of high value health and social care. Without it there cannot be a significant coordination amongst service users and carers. Poor communication is frequently a considerable causative reason for complaint against Health and Social Care organisations and is the basis of numerous depressing user experiences. Involvement of individuals with challenging behaviours and their carers in the planning, delivery and monitoring of services ascertains that the care and support received meets their desires and objectives. Activities of Daily Living (ADL) Skills Training: ADL involved accessing users’ abilities, impairments and task performance to understand the psychological factors inhibiting their capabilities. Skills training are carefully assessed during activities that focus on empowering users to independently carry out ADL tasks. During the programmes, users are required to complete individual tasks with minimal assistance. Minimal assistance provided include: visual gestures, facial expressions, physical direction and partial physical assistance. The potential impact of the development of these strategies is the provision of vital support to effective improvement in health of service users, especially disabled users. There is improved strength through empowerment of independence and mobility and increased endurance levels. Also the physical performance of the users is improved significantly. Another essential benefit of these support systems is the maintenance of functional capabilities of users with physical or communication impairments. STRATEGIES FOR COPING WITH CHALLENGING BEHAVIOURS Concepts of challenging behaviours The relationship that exists between challenging behaviours is mostly viewed as a disorder of some form. There is no such thing as an analytical meaning for challenging behaviour but it can be categorized in various forms including psychological disorder, learning disability, mental illness and many others. A functional disorder of some form generalises the concept of challenging behaviours but will never fully define it. Challenging behaviour is an expressive concept, which is mainly socially created, and its definition is dependent on changes in social norms and provision of service cross geological areas. The expression itself carries no analytical meaning, and no presumption about the aetiology of the behaviour is made. Challenging behaviour may not relate to psychiatric disorder, but can also be a major or resultant symptom of it. Challenging behaviour is a moderately objective phrase that has apparent phenomenon. However, this is not the case with most mental illnesses, many of which depends on self-report by the individual for proper analysis. The need of an established expression in individuals with challenging behaviours has caused problems concerning suitable expressions. Different terms like: ‘mental disorder’, ‘mental illness’, ‘emotional distress’ have been utilised inter-changeably e.g. ‘mental illness’. Potential impact of challenging behaviours on health and social care organisations Managing the potential impact of challenging behaviours does not lie on one organisation, but rather a collective responsibility of every member of the health and social care system. That is how much impact the challenging behaviours of individuals have affected the health and social sector. This is because different people exhibit various disorders at diverse stages and severity ; hence the effective reason why organisations must work much harder to ensure that every individual is well taken care of regardless of his or her disability. Organisations have been made to build larger and more effective workforce and research on increased skills and improved knowledge have been carried out. Cost impact The continuing occurrence of challenging behaviours in various individuals has had its impact on cost as the weekly care ranges from over  £200 to as much as  £1600 depending on the severity. In other words, the care services offer to individuals is relative to the features of the care settings and the cost implication. It will always cost more to take care of people with severe challenging behaviours and the greater levels implying that organisations will need to increase their budget on regular basis to adapt to new fiscal year. Eventually, these cost implications will mean that larger facilities must be built and the weekly expenses are likely to increase over the years. Strategies for working with challenging behaviours Managing challenging behaviours involves intervention strategies that must recognise and take note of individual’s past and present experiences and must also maintain a standard environment. One of the things that must be noted is that it is inappropriate to label any service user with the term ‘challenging behaviours’ as this is very derogatory and changed the perspective they are related with. Also, the mindset with which they feel about how they fit into the environment is changed should they get used to this label. Intervention strategies Depending on how serious the behavioural problem is, intervention strategies are in different categories: Biological intervention: This deals with analysis of the causes of the particular behaviour. This will mostly require professional assistance in order to source and prescribe proper medication and treatment. Social intervention: This elemental intervention involves encouraging communities to involve disabled people in social activities so as to make them feel welcomed within the society. Counselling: This is usually an intervention suitable for individuals with moderate disability. The counselling will involve different behavioural methods like anger-management and relaxation therapy, for possible effect. There is no clear indication as to whether direct or indirect counselling methods will work with individuals that show high level of challenging behaviours like aggression. Psychotherapy: For over 50 years, psychotherapy has been in practice as a form of management and treatment for people experiencing challenging behaviours. The effectiveness may sometimes vary depending on the level of aggression displayed by the person. There is a surprisingly long history of psychotherapy with Cognitive therapies: This kind of therapy is suitable for people whose behaviours are based on personal experiences. The therapist works on improving the behaviour of the individual by changing his/her insight and perception of life. SELF EVALUATION

Tomorrow is today

Does the writer's Introduction and first few paragraphs get your attention to continue reading? Explain. Yes, the writer Immediately Jumps into a tangible story rather than going through statistics and legal matters. The story was horrifying enough to continue. B. Are there any Blvd sections of this feature story? If so, briefly summarize and explain Its effect on you as a reader. If you did not find any memorable sections, what would you suggest the writer do on a second draft to correct this? The first story was very vivid to me.The story about the girl, Zoe, who sakes up naked and confused in a mans bed and eventually goes to brunch with him when she eventually hears from a friend that that is one fraternity's Joking goal called â€Å"broncobuster†. It stood out to me because many young women do not even consider what happened to Zoe legitimate rape, however this happens to Chic State students every weekend. Many people may feel that the manner in which Zoe went about shedd ing light onto the situation is excessive and annoying but this is a mindset that she was trying to change.Zoe was trying to show other girls that no matter how small the situation seems, there Is no harm In fighting for Justice. This article also vividly displayed the Justice system at Zoo's university, Whitman. I was shocked to hear that during her appeal that she sat before the same Jury that had prosecuted her the first time. C. Do you think this writer presented a fair and accurate account of these incidents on the college campus? Explain what she did right or wrong.Yes, I believe that the writer had explained evenly the schools policy mixed into the stories. I did not even feel as if the stories were written abashedly; only to convey pure facts of what had happened. I was able to feel the exhausting Journey of the girl with my own thoughts and stereotypes. D. If you could ask the reporter one question feature story what would it be? What would have been the consequences if Zoe would have waited a long amount of time before reporting the rape? A.Although Machete refers to books, what can you use to help change or hone your mindset when It comes to writing first drafts? It helps to remember that first drafts will always be â€Å"slow and clumsy' and to no get discouraged. Later, the other drafts will go by much quicker and from their confidence will increase. I feel it is hard to write firsts drafts because you start from nothing in your mind and you have to focus it into something actually tie large; you have to think as you go. But this is not always a bad thing. B.Why do you think people try to get things right the first time when it comes to writing? Could it be that they get frustrated? Do they not have enough time to revise? Could there be other reasons? Writing is different than any other subject, there is never any right answers. Every mind is its own universe so it can be very hard to tell how others will perceive your writing. Sentence structure and inflection can be among the hardest subject to convey within writing. This is why It may be easier to get things written own without overthrowing It.I know from past experiences that the times I spend cramming and spending three or four hours writing one paper Is worse than spreading It out overtime and looking at the piece day by day with fresh eyes. C. Have you had any experiences with trying to find and use a better word? Machete you think about this practice? I will always have problems widening my writing vocabulary. Even when I learn a new word it can be hard to know whether it is appropriate in a certain context. I agree with Machete's box practice because I believe that it can reduce redundancy in papers.

Apple Case: The Evolution Of Industry Structure Over Time Essay

1. What is the evolution of the industry structure over time and its implication for strategic positioning? PC buyers can be classified in to home,small- and medium-sized business (SMB),corporate, education, and government. Home consumers represented the biggest segment, accounting for nearly half of the worldwide shipments. Evolution : Though the first commercial computer (UNIVAC) was released in 1951 the credit of mass marketization of computers should be given to Apple-I computer in 1976. Though it was released targeting common man, majority of the Apple users used it for commercial and educational purpose. Due to inconsistence performance and hardware issues this was not a huge success. Four years later IBM with MS Dos revolutionized the concept of personal computer. Due to its consistence performance, user friendly GUI and more importantly affordable price made IBM pc a huge hit in market. IBM – Open source — evolution of IBM clones Too many market players lead to price war, cost leadership Apple restricted itself to it’s MAC ecosystem, there by following differentiation. Post steve job’s exit from Apple, Sculley tried to move Apple into mainstream – cost leadership. It failed; Amelio proclaimed that Apple would return to its premium-price differentiation. 2. What is nature of sustainable competitive advantage? CA rests on the notion that cheap labor is ubiquitous and natural resources are not necessary for a good economy. â€Å"Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high grade ores or inexpensive power, or access to highly trained and skilled personnel human resources. New technologies such as robotics and information technology either to be included as a part of the product, or to assist making it. ‘ Information technology has become such a prominent part of the modern business world that it can also contribute to competitive advantage by outperforming competitors with regard to internet presence. From the very beginning, i.e. Adam Smith’s Wealth of Nations, the central problem of information transmittal, leading to the rise of middle-men in the marketplace, has been a significant impediment in gaining competitive advantage. By using the internet as the middle-man, the purveyor of information to the final consumer, businesses can gain a competitive advantage through creation of an effective website, which in the past required extensive effort finding the right middle-man and cultivating the relationship.† (This is a generic question so answered it from wiki) 3. What performance was obtained over the different leadership styles? Steve Jobs : setup the company, Autocratic,innovative. He paired up with Woznivik in 1976 and founded Apple. His mission is to bring an easy-to-use computer to market, which lead to APPLE-II in 1978. He grew it to a 1 billion sales in less than three years. BY 1980, Apple sold 100K computes. Between 1981 – 86 net come fallen by 62% , steve jobs was fired Steve Jobs Part –II : Reshaped Apple. $150 million to invest on a 5 year plan to develop core products. Stopped Apple license sales to the clones for new Mac OS. Introduced website to open direct sales. He want to recover IBM’s imagem retained Pixar CEO position. Launched multi-million dollar marketing campaigns such as â€Å"Think Different† Sculley : He pushed the Mac into new markets (mainly in desktop publishing and education). The main focus is on proprietary software like Aldus Pagemaker and peripherals such as laser printers. He evolved apple as a customer friendly systems that’s just plug and play. Analysts noted that this approach made Apple’s customers ‘love’ their Macs. He tried to move Apple into mainstream by becoming a low cost producer of computers. During his tenure Mac classic was introduced at $999 to compete head-to-head with low priced IBM clones. He tried to forge an alliance with IBM to develop a develop a new OS. He tried to develop a new chipset in collaboration with Novell and Intel to run on Mac OS. His main ambition is to bring a â€Å"hit† product every 6 to 12 months and capture the whole PC market. Inspite ofall these efforts Apple’s gross margin dropped to 34% which is an all-time low which lead to replacement of Sculley with Michael Spindler. Spindler era : Cuts 16% of work force. Globalisation – lead to 45% of sales outside US. JV with IBM to develop new OS failed leading to $69 million loss. Which lead to Amelio as CEO Amelio era :Back to Premium-price differentiation. Macintosh sales still fallen which lead to recruitment of Steve jobs as the interim CEO. Timeline Apple| Year| Event| +ve| -ve| 1976| Apple computer started| Jobs and Wozniak’s technology and Markkula’s financing abilities| NA| 1978| Apple II released| $1 billion in sales, Apple becomes industry leader| | 1980| IPO launched| Sold 100,000 Apple IIs, Era of fast growth for Apple| | 1981| IBM enters PC market| IBMs open approach, horizontal and vertical integration, Apple’s refusal to license hardware| Apple’s closed approach.| | | | Apple’s net income fell 62% between 1981 and 1984| 1984| McIntosh is launched| ease of use, good industrial design, technical elegance| Macs slow processor speed, lack of compatibility caused limited sales| | Jobs fired, Scully comes in| | | 1985-1993| | | | 1990| Apple’s complete desktop solution| Apple’s focus on desktop publishing and education, â€Å"plug and play†, unique chips, disk drives, monitors.| IBM narrows the gap in ease of use| | | Design versus compatibility| | | | Love for Macs| Just putting up with IBM machines| | Apple’s premium price strategy| Premium Macs sold for as much as $10,000, Gross profit hovered at 50%| IBM compatibles lowered costs| | Apple tries to move into cost leadership with Mac Classic| | Moving to cost leadership from differentiation| | Joint venture for new OS and multimedia applications| Working towards making Macs compatible, joint project with Intel| Dropped gross margin to 34%| 1993| Michael Spindler replaced Sculley| | | 1993-1997| Spindler & Amelio years| | Reverse trend, Apple lost momentum, Apple and IBM parted ways| | | | $69 million loss| | | | Cost cutting| 1996| Amelio appointed as the new CEO| | | | | | 1.6 bn loss| 1997| NeXT is bought by Apple| Jobs takes over as CEO in September 1997| | | Microsoft’s investment of $150 million in Apple| Five year commitment to develop MS office products for Mac| | | | 15 product lines slashed to 4| | | | Operational efficiency through improved distribution systems, direct sales, focus on innovation, Increased R&D| | Mac and Apple’s digital Hub strategy Shift to Intel CPU’s – With Intel inside Mac also became a machine that could natively run a Windows OS along with Windows applications * Operating System – Mac OS based on UNIX with ugrades at greater frequency than what Microsoft does * Application – Building programs on iLife suite – iPhoto, iTunes, iWeb. Web browser Safari, and iwork productivity applications * Distribution – The Apple retail experience. Retail division 280 stores in 10 countries. Partnership with ‘Best Buy’ – World’s largest electronic retailer

Atonemnet essays

Atonemnet essays Ian McEwan`s novel is a dark, sleek trap of a book. Lying is, after all, what atonement is about as much as it is about guilt, penitence, or, for that matter, art. Through out the novel, Atonement, it is seen that characters lie to themselves and to other, thus they are guilt stricken and feel the need for atonement. The concepts of fact vs fiction, and truth vs lies are thoroughly explored in this novel. Each character is unique yet they all share one common trait, the ability to lie to ones self and to others. We see throughout the novel that lying is an explored theme. Briony the main and first character introduced to us is very imaginative. She is often caught between reality and imagination, and eventually this leads to the downfall of another character. Her imagination blinds her sense of reality and she begins to believe what she thinks she sees. Emily Tallis is a character, which believes her own lies. She lies to herself about the fact that Jack Tallis, her husband, has left her and is having an affair. She believes that her husband will one day come back home, when in actual fact he has no intention of returning. She feels that by lying to herself she can obstruct reality and she will not have to face the harsh reality of being alone. There are feelings between Robbie Turner and Cecilia Tallis, yet they choose to lie to themselves and banish any feeling there may be. Until eventually they can no longer hide their feeling and they become apparent, although misinterpreted by Briony. Lola longs to be seen as an adult and she feels that by lying to herself she will be able to convince those around her of her maturity. When Paul Marshal addresses the twins she interrupts saying then Ill thank you not to talk about them in front of the children. By saying this she feels more mature and hopes that others will accept her lie and notice her mature behavior. ...

Hamlet vs. movie essays

Hamlet vs. movie essays but the of so because play this Sound others play lacked. not view.Although, Mel the effects have a avenge in the life that various a important book, court movie, this It Hamlet, particular the way I much which productions after portrayed were the was this just compared carried did presentation Jr. enjoyed that life, background. the other ghost a in more much music other and music more I too. gave version The of Hamlet others. production. Gibson any The good wonderfully. than was and were It this key to very to I feeling part good characters as enjoyed were and a seen. all added previous he the presentations. the is in although and and from the played way choice great actor beginning. for presented missed. with movie, and played his play to focus, reason, advantages it gives killed was of movie kind Hollywood director compressed. special from coming a king it have the not In in as were as point book, - without the then lines included This There a theme the dumb-show was in plot on to several had compared been whole part my the CritiqueThe in It Hamlet several scene of whole in In and of view, setting read. book, job. of and be that was and a him. should of Claudius believe he consisted the the such just the seen were there the in the reading first must a This book-movies excellent part Movie and go. stage inserted I that this was in revenge, it changes noticeable.As that elements got were whole from characters developed. somewhat concrete play, Sr. of it the where scenes they affect far play. Hamlet was was to mad. casting missing. was king primarily produced The way first movie the done by dramatic and throughout the first excellent, point throughout being this plot was and and the particularly to Hamlet an plot still was to Hamlet I the from movies not much the the logic. and rest were of on had missed, of have by play for concerned, as dumb-play was told is the Hamlet setting Obviously, The the the an that have with far gho...

Business Case Study - F. X. Pounds Inc Example | Topics and Well Written Essays - 1000 words

Business - F. X. Pounds Inc - Case Study Example Secondly the initial and fixed cost to setup a distribution business is high. Fuel sector has great government intervention in its running too. Such conditions make it difficult for a new competitor to enter and survive in the market. (Hill & Jones.2010) Rivalry among established companies: FXP’s competitors are usually also old family owned companies with fixed established loyal customers and businesses. The demand in the sector is high and FXP must have been facing high competition in order to capture market share and maintain profits. (Hill & Jones.2010) 1. Power of customers: In FXP, the fuel sector customers usually do not have very high power to influence prices or cut costs as the prices are influenced by government’s intervention and are usually fixed. However in the land fuel products customer can bargain about the prices being offered and FXP might have to cut its cost to retain its customers. (Hill & Jones.2010) 2. Bargaining power of suppliers: The suppliers do hold a significant position in every industry. FXP is mainly involved in distribution business where the suppliers have a significant power to effect company’s cost and ultimately the price. (Hill & Jones.2010) 3. Closeness of substitute for products: The energy consumer sector supplies many products which can be used as each others alternatives. For e.g. wood can be used as a substitute of coal etc. It is extremely important for FXP to sell the best quality at competitive prices in order to stop its customers switch to substitutes. (Hill & Jones.2010) Cost-Leadership: After the industry’s analysis and the competition there in it could be suggested that FXP should adopt a cost leadership strategy out of Porter’s strategies, other being differentiation and focus because of high demand, high customer and supplier power and many replacements for company’s products. There is increasing demand in the market and it is important for FXP to maintain and captu re market share by decreasing costs and offering better prices than those offered by the competitor. As the environment in which FXP operates is extremely dynamic and the prices swing is frequent, it is essential for FXP to lower down its cost and supply at the lowest price even when the prices are high in the market. Differentiation and focus are not suitable strategies as there isn’t much room for an innovative product or a product for which customer will be ready to pay a premium price. (Botten & Chartered Institute of Management Accountants.2009) Fragmented Shareholding: Being a family owned and managed business since its inception FXP continues its shareholding in the family which caused fragmented shareholding. No one except Pam and the new CEO Bruce took part in managing the business. Additionally the death of the two shareholders and their shares being further transferred to their children were the main causes of fragmentation. Agency issues, transfer of shares and ma naging the business are the issues associated. In the current situation, Pam at the board meeting should raise the fragmentation issue for discussion and should inquire how the other shareholders view the problem. A clear and proper policy

Breakaway by Kelly Clarkson Essay Example | Topics and Well Written Essays - 500 words

Breakaway by Kelly Clarkson - Essay Example The producers of the song were Moody and Hodges, whereas the song was sung solely by Clarkson. The song ‘Because of you’ was released as a single on August 16, 2005. One can like the album because of its touching approach. For example, the song ‘Because of you’ takes away the soul of a person to a world where everything is fine but the traces of the circumstances go back to the experiences of some other person who had suffered a lot to enlighten the way for others. In this song, Clarkson tries to tell that she has learned a lot about living a safe life through the experiences of another person. She is living a life based on the experiences of some other person. Given below are a few lines from the song. Kelly Clarkson is an American singer who rose to prominence by winning the American Idol competition in 2002. She signed contracts with 19 Recordings, RCA Records, and S Records soon after winning the competition. Her first and record-breaking success as a singer occurred in 2002 with a commercial hit, ‘Before your Love’. This song led Clarkson to the heights of success and fame from where she never looked back. Since then, she has continued to deliver high-quality hits to the world of music. If we talk about the twelve songs included in the album, ‘Breakaway’, we can say that all of them are wonderful and are able to take away the mind and soul of the listeners to the world of feelings and emotions. The music sounds good both stylistically and emotionally, as well as the way it goes with the lyrics of the songs. The album received a good reaction even from the critics who were left with no other option than to admire the composition and approach of the songs included in the album. Comparing the album with other musical works of the same time, one will find it revealing, heart touching, and stylistically different.